my Space

04.23 with 0 komentar »

MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. Its headquarters are in Beverly Hills, California, USA,[1] where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York City.

The company employs 300 staff[2] and does not disclose revenues or profits separately from News Corporation. The 100 millionth account was created on August 6, 2006[3] in the Netherlands[4] and a news story claimed 106 million accounts on September 8, 2006,[5] and the site reportedly attracts 230,000 new registrations per day.[6]

History

After the 2002 launch of Friendster, several eUniverse employees with Friendster accounts saw its potential and decided to mimic the more popular features of the social networking website, in August 2003. Within 10 days, the first version of MySpace was ready for launch. [7] A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site, right out of the gate, so the MySpace team wasn’t distracted with typical start-up issues. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.

The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users.[8] The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace,[9] and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.[10]

The origin of the MySpace.com domain was a site owned by YourZ.com, Inc.[11] It was intended to be a leading online data storage and sharing site up until 2002. By 2004, MySpace and MySpace.com, which existed as a brand associated with YourZ.com,[12][13] had made the transition from a virtual storage site to a social networking site. This is the natural connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL domain, MySpace.com, intending it to be used as a web hosting site,[14] since both worked at one time in the virtual data storage business, which itself was a casualty of the "dot bomb" era.

Shortly after launching the site, team member Chris DeWolfe suggested that they start charging a fee for the basic MySpace service.[15] Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community.[16]

Some employees of MySpace including DeWolfe and Berman were later able to purchase equity in the property before MySpace, and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises).[17][7] Of this amount, approximately US$327 million has been attributed to the value of MySpace according to the financial adviser fairness opinion.[18]

In January 2006, Fox announced plans to launch a UK version of MySpace in a bid to "tap into the UK music scene"[19] which they have since done. They also released a version in China and will possibly launch similar versions in other countries.[20]

The corporate history of MySpace as well as the status of Tom Anderson as a MySpace founder has been a matter of some public dispute.

Revenue model

MySpace operates solely on revenues generated by advertising as its user model possesses no paid-for features for the end user.[21] Through its Web site and affiliated ad networks, MySpace is second only to Yahoo! in it its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.[22]

On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on MySpace.[23][24][25] MySpace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou!, and YouTube were all launched on MySpace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.[26][27]

Contents of a MySpace profile

Moods

Moods are small emoticons that are used to depict a mood the user is in. The feature was added in July 2007.

Blurbs, blogs, multimedia

Profiles contain two standard "blurbs:" "About Me" and "Who I'd Like to Meet" sections. Profiles also contain an "Interests" section and a "Details" section. In the "Details" section, "Status" and "Zodiac Sign" fields will always display. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a blog with standard fields for content, emotion, and media. MySpace also supports uploading images. One of the images can be chosen to be the "default image," the image that will be seen on the profile's main page, search page, and as the image that will appear to the side of the user's name on comments, messages, etc. Flash, such as on MySpace's video service, can be embedded. Blogging features have been the main part of MySpace.

Comments

Below the User's Friends Space (by default) is the "comments" section, wherein the user's friends may leave comments for all viewers to read. MySpace users have the option to delete any comment and/or require all comments to be approved before posting. If a user's account is deleted, every comment left on other profiles by that user will be deleted, and replaced with the comment saying "This Profile No Longer Exists."

Profile customization (HTML)

MySpace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as "About Me," "I'd Like to Meet," and "Interests." Videos and flash-based content can be included this way. Users also have the option to add music to their profile pages via MySpace Music, a service that allows bands to post songs for use on MySpace.

A user can also change the general appearance of their page by entering CSS (in a element) into one of these fields to override the page's default style sheet using MySpace editors. This is often used to tweak fonts and colors. The fact that the user-added CSS is located in the middle of the page (rather than being located in the element) means that the page will begin to load with the default MySpace layout before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default layout is dramatically changed by hiding default text with

tags and large images.

There are several independent web sites offering MySpace layout design utilities which let a user select options and preview what their page will look like with them.

MySpace has recently added its own "Profile Customizer" to the site, allowing users to change their profile through MySpace. Using this feature bypasses the CSS loading delay issue, as the MySpace default code is changed for the customized profile. The MySpace profile editor also has a criticism with how the links appear on the profile.

Music

MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload up to six MP3 songs. The uploader must have rights to use the songs (e.g their own work, permission granted, etc). Unsigned musicians can use MySpace to post and sell music using SNOCAP, which has proven popular among MySpace users. Shortly after MySpace was sold to Rupert Murdoch the owner of Fox news and 20th Century Fox in 2005 they launched their own record label, MySpace Records, in an effort to discover unknown talent currently on MySpace Music.[28] MySpace Music is a section of the website that allows its users to display their songs. It doesn’t matter if the artist is already famous or still looking for a break into the industry; aspiring artists can load their songs onto MySpace and have access to millions of people on a daily basis. Some well known singers such as Lilly Allen and Sean Kingston gained fame through MySpace. The availability of music on this website continues to develop in the foundation of young talent. Over eight million artists have been discovered by MySpace, and many more continue to be discovered daily.[29]

MySpace features

Bulletins

Bulletins are posts that are posted on to a "bulletin board" for everyone on a MySpace user's friends list to see. Bulletins can be useful for contacting an entire friends list without resorting to messaging users individually. Some users choose to use Bulletins as a service for delivering chain messages about politics, religion, or anything else and sometimes these chain messages are considered threatening to the users, especially the ones that mention bad luck, death, or topics similar to that.[30] They have also become the primary attack point for phishing. Bulletins are deleted after ten days.

Groups

MySpace has a Groups feature which allows a group of users to share a common page and message board. Groups can be created by anybody, and the moderator of the group can choose for anyone to join, or to approve or deny requests to join.

MySpaceIM

Main article: MySpaceIM

In early 2006, MySpace introduced MySpaceIM, an instant messenger that uses one's MySpace account as a screen name. A MySpace user logs in to the client using the same e-mail associated with his or her MySpace account. Unlike other parts of MySpace, MySpaceIM is stand-alone software for Microsoft Windows. Users who use MySpaceIM get instant notification of new MySpace messages, friend requests, and comments.

MySpaceTV

In early 2007, MySpace introduced MySpaceTV, a service similar to the YouTube video sharing website. MySpaceTV is now in beta mode, and will be probably be launched as a separate site in either 2008 or early 2009. MySpaceTV might be a standard channel that will be shown on television.

Applications

In 2008, MySpace introduced an API with which users could create applications for other users to post on their profiles. The applications are similar to the Facebook applications. In May 2008, MySpace had added some security options regarding interaction with photos and other media.

MySpace Mobile

There are a variety of environments in which users can access MySpace content on their mobile phone. American mobile phone provider Helio released a series of mobile phones in early 2006 that can utilize a service known as MySpace Mobile to access and edit one's profile and communicate with, and view the profiles of, other members.[31] Additionally, UIEvolution and MySpace developed a mobile version of MySpace for a wider range of carriers, including AT&T,[32] Vodafone[33] and Rogers Wireless.[34]

MySpace News

In the month of April 2007, MySpace launched a news service called MySpace News which displays news from RSS feeds that users submit. It also allows users to rank each news story by voting for it. The more votes a story gets, the higher the story moves up the page.

MySpace Classifieds

Full service classifieds listing offered beginning in August 2006. Has grown by 33 percent in one year since inception. MySpace Classifieds was launched right at the same time the site appeared on the internet.[35]

MySpace Karaoke

Launched April 29, 2008, ksolo.myspace.com is a combination of MySpace and kSolo, which allows users to upload audio recordings of themselves singing onto their profile page. Users' friends are able to rate the performances. A video feature is not yet available, but Tom Anderson, MySpace co-founder and president, states that it is in the works.[36]

MySpace polls

MySpace Polls is a feature on MySpace that was brought back in 2008 to enable users to post polls on their profile and share them with other users.

Politics

  • Many political organizations have created MySpace accounts to keep in touch with and expand their membership base. These range from larger organizations like Greenpeace and the ACLU to smaller locally focused environmentalist groups and Food Not Bombs activists.
  • Many hopeful 2008 presidential candidates have set up MySpace profiles, presumably in an effort to snare younger voters. Most profiles feature photos, blogs, videos, and ways for viewers to get involved with campaigning. MySpace features these politicians' profiles on its front page in the "Cool New People" section, on what appears to be a random rotation.

Controversy over corporate history

Spam/Tom Anderson PR

In September 2006, a lengthy article written by web journalist Trent Lapinski, "MySpace: The Business of Spam 2.0," was published by the Silicon Valley gossip blog, Valleywag (a Gawker Media property). The article recounted a detailed corporate history of MySpace, alleging that MySpace was not organically grown from Tom Anderson's garage, but rather was a product developed by eUniverse aimed at overtaking Friendster, and that had initially gained popularity through an intensive mass internet campaign and not by word of mouth.[37] Amongst other claims was the assertion that Tom Anderson had originally been hired as a copyeditor and his "founder" and "first friend" status was a public relations invention. Lapinski suggested that News Corp. had attempted to suppress the publication of the history by threatening his original publisher.

Brad Greenspan/The MySpace Report

In October 2006, Brad Greenspan (the former Chairman, CEO and largest individual shareholder of Intermix Media, who claims to be the true "founder of MySpace") launched a website and published "The MySpace Report" that called for the Securities and Exchange Commission, the United States Department of Justice and the U.S. Senate Committee on Finance to investigate News Corp's acquisition of MySpace as "one of the largest merger and acquisition scandals in U.S. history."[38] The report's main allegation is that News Corp. should have valued MySpace at US$20 billion rather than US$327 million, and had, in effect, defrauded Intermix shareholders through an unfair deal process.[39] The report received a mixed response from financial commentators in the press.[40] An initial lawsuit led by Greenspan challenging the acquisition was dismissed by a judge.[41]

Greenspan's report also states that the MySpace program code had originally been the brainchild of an Intermix/eUniverse programmer named Toan Nguyen who made the breakthrough technical contributions to the project.[42]

Valleywag speculated that Greenspan was likely a key source for Lapinski's September article, "MySpace founder accuses company of defrauding investors of $20 billion."

Criticism

Customer service

To compound potential issues, MySpace has no customer service telephone number readily available for the public,[43] and contacting them for help via any other available corporate phone numbers rarely yields substantial results.[citation needed]

Accessibility and reliability

Because most MySpace pages are designed by individuals with little HTML experience, a very large proportion of pages do not satisfy the criteria for valid HTML or CSS laid down by the W3C. Poorly formatted code can cause accessibility problems for those using software such as screen readers.[44] The MySpace home page, as of January 25, 2008, fails HTML validation with around 143 errors (the number changes on sequential validations of the home page due to dynamic content), using the W3C's validator.[45]

Furthermore, MySpace is set up so that anyone can customize the layout and colors of their profile page with virtually no restrictions, provided that the advertisements are not covered up by CSS or using other means. As MySpace users are usually not skilled web developers, this can cause further problems. Poorly constructed MySpace profiles could potentially freeze up web browsers due to malformed CSS coding, or as a result of users placing many high bandwidth objects such as videos, graphics, and Flash in their profiles (sometimes multiple videos and sound files are automatically played at the same time when a profile loads). While MySpace blocks potentially harmful code (such as JavaScript) from profiles, users have occasionally found ways to insert such code. PC World cited this as its main reason for naming MySpace as #1 in its list of twenty-five worst web sites ever.[46]

In addition, new features have been gradually added (see featuritis). This, and the increasing number of MySpace members, leads to an increase in bandwidth used. This increase in usage often slows down the servers and may result in a "Server Too Busy" error message for some users who are on at peak hours, "Sorry! an unexpected error has occurred. This error has been forwarded to MySpace's technical group," or a variety of any other error messages throughout the day.[47]

Security

In October 2005, a flaw in MySpace's site design was exploited by "Samy" to create the first self-propagating cross-site scripting (XSS) worm. MSNBC has reported that "social-networking sites like MySpace are turning out to be hotbeds for spyware," with "[i]nfection rates are on the rise, in part thanks to the surging popularity of social-networking sites like MySpace.com."[48] In addition to this, the customization of user pages currently allows the injection of certain HTML which can be crafted to form a phishing user profile, thus keeping the myspace.com domain as the address.[49] More recently, there has been spam on bulletins that has been the result of phishing.[50] Users find their MySpace homepage with bulletins they didn't post, realizing later they had been phished. The bulletin consists of an advertisement that provides a link to a fake login screen, tricking people into typing in their MySpace e-mail and password.

Other security fears regarding profile content itself are also present. For example, the embedding of videos inherently allows all of the format's abilities and functions to be used on a page. A prime example of this surfaced in December 2006, when embedded QuickTime videos were shown to contain hyperlinks to JavaScript files, which would be run simply by a user visiting a 'phished' profile page, or even in some cases by simply viewing a user's 'about me' elsewhere on the site. Users who entered their login information into a fake login bar that appeared would also become 'phished', and their account would be used to spam other members, thus spreading this security problem.[51]

MySpace's anti-phishing and anti-spam measures have also come under fire. In 2007, MySpace made changes such that external links on profiles would be redirected through the http://msplinks.com domain. For example, http://en.wikipedia.org would be changed to http://www.msplinks.com/MDFodHRwOi8vZW4ud2lraXBlZGlhLm9yZw==. (The new links are determined by Base64 encoding, as there are ways of decoding the link back into its original URL. [1]) MySpace staffers would be able to disable potentially dangerous links. (The changed links only work if the HTTP referrer is a MySpace page; otherwise, the link will appear to be disabled.) This move has been criticized that it makes profile editing inconvenient and that it does nothing to deter spammers. In February 2008, MySpace changed the system such that users who click such links (except for whitelisted domains like Wikipedia and YouTube) will receive a warning that they will be leaving the myspace.com domain. As of March 2008, this "feature" has been extended to blogs as well, although previous blog entries are unaffected unless the user updates them.

In January 2008, the states attorneys general of 49 states of the USA wrote guidelines for online safety for MySpace and other services. They included restrictions for behavior on social networking services.[52]

On 26 January 2008 over 567,000 private MySpace user pictures were uploaded from the site by using a bug published on YouTube and put on the Piratebay torrent site for download.[53]

MySpace party gatecrashers

Gatecrashed MySpace parties have cost lives, and caused thousands of dollars damage to property. The Sydney Morning Herald's online technology writer, Asher Moses, says that MySpace/Facebook parties are particularly prone to gatecrashing because news of events can spread to uninvited guests via "newsfeeds." He suspects some party hosts are oblivious to the actual number of people who get the message."[54] There have been a number of Gatecrashed MySpace parties that have received front page news.[55]

  • A party hosted by Corey Delaney, a 16-year-old boy from Narre Warren in Melbourne, and advertised on MySpace, resulted in 500 people attending. Police cars were attacked, and they called in support, including the dog squad and a helicopter. The incident received international coverage.[56][57] Delaney received both negative and positive publicity, and was given work as a party promoter for under age events.[58]. Corey's Press Coverage was also used to help Ten Network's Big Brother to get better ratings by adding him into the house as a special guest.
  • In April 2007 a 17-year-old British girl, Rachael Bell, hosted a party. The flyer, which was distributed on MySpace, was reportedly subtitled "Let's trash the average family-sized house disco party." Her parents were left with an approximate £24,000 ($48,000) bill from police.[59][60]
  • Allen Joplin, a 17-year-old American high school student, was shot dead by an uninvited guest at an underage party after it had been publicized through MySpace.[61][62]

Child safety

The minimum age to register an account on MySpace is 14.[63] Profiles with ages set from 14 to 15 years are automatically private. Users whose ages are set at 16 or over have the option to set their profile to public viewing. Accessing the full profile of, or messaging someone when their account is set to "private" (or if under sixteen) is restricted to a MySpace user's direct friends.

MySpace will delete these profiles if the victim verifies their identity and points out the profile via e-mail.[64]

Recently, MySpace has been the focus of a number of news reports stating that teenagers have found ways around the restrictions set by MySpace, and have been the target of online predators. Stricter methods for enforcing age admission will be enforced in the future, such as blocking a person from accessing MySpace using a computers IP address.[65] In response, MySpace has given assurances to parents that the website is safe for people of all ages. Beginning in late June 2006, MySpace users whose ages are set over 18 could no longer be able to add users whose ages are set from 14 to 15 years as friends unless they already know the user's full name or email address.[66] Some third party Internet safety companies like Social Shield[67] have launched online communities for parents concerned about their child's safety on MySpace.

In June 2006, 16-year-old American Katherine Lester flew to the Middle East, to Tel Aviv, Israel, after having tricked her parents into getting her a passport in order to be with a 20-year-old man she met through MySpace.[68] U.S. officials in Jordan persuaded the teen to turn around and go home.

In October 2006, 13-year-old Megan Meier committed suicide after being the victim of cyber-bullying instigated by the mother of a friend who had posed as a 16-year old named "Josh Evans".[69]

In December 2006, MySpace announced new measures to protect children from known sex offenders. Although precise details were not given they said that "tools" would be implemented to prevent known sex offenders from the USA creating a MySpace profile.[70]

In February 2007, a U.S. District Judge in Texas dismissed a case when a family sued MySpace for negligence, fraud, and misrepresentation; a girl in the family had been sexually assaulted by a man she met through MySpace, after she had misrepresented her age as 18 when she was 13. Regarding his dismissal of the case, U.S. District Judge Sam Sparks wrote: "If anyone had a duty to protect Julie Doe, it was her parents, not MySpace."[71]

In July 2007, the company found and deleted 29,000 profiles belonging to registered sex offenders.[72] Anti-pedophile organization Perverted Justice has praised MySpace for its efforts to combat pedophiles using their service.[73]

In October 2007, a study published in the Journal of Adolescence conducted by Sameer Hinduja (Florida Atlantic University) and Justin W. Patchin (University of Wisconsin-Eau Claire) concluded that most adolescents use MySpace responsibly: "When considered in its proper context, these results indicate that the problem of personal information disclosure on MySpace may not be as widespread as many assume, and that the overwhelming majority of adolescents are responsibly using the website," they say.[74]

Social and cultural

Dave Itzkoff, in the June 2006 Playboy magazine, related his experiences of experimentation with membership in MySpace. Among his other criticisms, one pertains to the distance afforded by the Internet that emboldens members, such as females who feature photos of themselves in scant clothing on their profile pages or behave in ways they would not in person, and he indicated that this duplicity undercuts the central design of MySpace, namely, to bring people together. Itzkoff also referenced the addictive, time-consuming nature of the site, mentioning that the Playboy Playmate and MySpace member Julie McCullough, who was the first to respond to his add-friend request, pointedly referred to the site as "cybercrack". Itzkoff argued that MySpace gives many people access to a member’s life, without giving the time needed to maintain such relationships and that such relationships do not possess the depth of in-person relationships.

Furthermore, in terms of MySpace's potential for underhanded commercial exploitation, Itzkoff is particularly critical of the disturbing and fraudulent behavior of people who can contact a member, unsolicited, as when he was contacted by someone expressing a desire to socialize and date, but whose blog (to which Itzkoff was directed via subsequent emails) was found to be a solicitation for a series of commercial porn sites. Itzkoff is similarly critical of the more subtle commercial solicitations on the site, such as the banner ads and links to profiles and video clips that turn out to be, for example, commercials for new 20th Century Fox films. He also observed that MySpace’s much-celebrated music section is heavily weighted in favor of record labels rather than breakthrough musicians.

In relating criticism from another person, whom Itzkoff called "Judas," he illustrated that, while the goal of attempting to bring together people who might not otherwise associate with one another in real life may seem honorable, MySpace inherently violates a social contract only present when people interact face-to-face, rendering, in his opinion, the website nothing more than a passing fad:

“ There will come a moment when, like deer quivering and flicking up their ears toward a noiseless noise in the woods, the first adopters will suddenly realize they’re spending their time blogging, adding, and gawking at the same alarming photos as an army of 14-year olds, and quick as deer, they’ll dash to the next trend. And before you know it, we’ll all follow.[75] ”

Censorship

Activist group MoveOn.org has criticized MySpace, claiming that the website practices censorship by not showing anti-media ads, removing fake profiles for high-profile media executives like Rupert Murdoch, and allegedly attempting to force users away from using third-party flash applications on their profiles.[76] MySpace also generated controversy for censoring YouTube videos.

Stalking

According to Alison Kiss, program director for Security on Campus, social networking websites such as MySpace and Facebook have made it easier for stalkers who target women on college campuses.[77]

MySpace China

The Chinese version of MySpace, launched in April of 2007, has many censorship-related differences from other international versions of the service. Discussion forums on topics such as religion and politics are absent, and a filtering system that prevents the posting of content about Taiwan independence, the Dalai Lama, Falun Gong, and other "inappropriate topics" has been added.[78] Users are also given the ability to report the "misconduct" of other users for offenses including "endangering national security, leaking state secrets, subverting the government, undermining national unity, and spreading rumors or disturbing the social order."[79]

See also: Internet censorship in the People's Republic of China

Religious discrimination

On January 30, 2008, Bryan J. Pesta, a Cleveland State University assistant professor, and moderator of the Atheist and Agnostic Group, accused MySpace of pandering to religious intolerance by deleting atheist users, groups and content. Specifically, Pesta alleges that MySpace deleted AAG's account, and his own personal profile, based on complaints from people offended by atheism, and this was the second time MySpace deleted the group since November 2007, even though, according to Pesta, it had never violated the site's Terms of Service. The page was again hacked on Thanksgiving 2007, and restored three weeks later, before being ultimately removed again.[80]

International sites

Since early 2006, MySpace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g. UK users see other UK users as "Cool New People," and UK oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g. United States: "favorites," mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy).

Sites currently offered are:

MySpace Developer Platform (MDP)

On February 5, 2008, MySpace set up a developer platform which allows developers to share their ideas and write their own MySpace applications. The opening was inaugurated with a workshop at the MySpace, San Francisco offices two weeks before the official launch. The MDP is based on the Open Social API which was presented by Google in November 2007 to support social networks to develop social and interacting widgets and can be seen as an answer to Facebooks developer platform. The first public beta of the MySpace Apps was released on March 5, 2008, with around 1,000 applications available.[81] [82]

Musicians' rights and MySpace Terms of Use Agreement

Until June 2006, there was a concern amongst musicians, artists, and bands on MySpace such as songwriter Billy Bragg owing to the fine print within the user agreement that read, "You hereby grant to MySpace.com a non-exclusive, fully-paid and royalty-free, worldwide license (with the right to sublicense through unlimited levels of sublicensees) to use, copy, modify, adapt, translate, publicly perform, publicly display, store, reproduce, transmit, and distribute such Content on and through the Services." The fine print brought particular concern as the agreement was being made with Murdoch's News Corporation. Billy Bragg brought the issue to the attention of the media during the first week of June 2006.[83] Jeff Berman, a MySpace spokesman swiftly responded by saying, "Because the legalese has caused some confusion, we are at work revising it to make it very clear that MySpace is not seeking a license to do anything with an artist's work other than allow it to be shared in the manner the artist intends."

By June 27, 2006, MySpace had amended the user agreement with, "MySpace.com does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials (collectively, 'Content') that you post to the MySpace Services. After posting your Content to the MySpace Services, you continue to retain all ownership rights in such Content, and you continue to have the right to use your Content in any way you choose."

Blocking

Multiple schools and public libraries in the United States, United Kingdom, Australia and Malaysia have restricted access to MySpace, seeing it as "a haven for student gossip and malicious comments."[84]

A Catholic school in New Jersey has even prohibited students from using MySpace at home, an action made to protect students from online predators as claimed by the school, although experts questioned the legality of such a ban. In Autumn of 2005 Pope John XXIII Regional High School in Sparta Township, New Jersey made headlines by forbidding its students to have pages on MySpace or similar websites (such as Gaia) under threat of suspension or expulsion.[85][86][87]

On July 28, 2006, the United States House of Representatives passed a controversial bill requiring libraries and schools receiving certain types of federal funding (E-rate) to prevent unsupervised minors from using chat rooms and social networking websites, such as MySpace. This bill, known as the Deleting Online Predators Act of 2006 (DOPA), was approved by a 410-15 vote in the United States House of Representatives but was not brought to a vote in the United States Senate. Since the Congressional session of its introduction expired, the bill must be reintroduced in either chamber to be voted upon again.

Although schools, businesses, and some public libraries try to prevent the use of MySpace, they are not always successful; students have been known to use web proxies and downloadable software, along with "fake browsers" in order to log in to the site. Administration is now enforcing disciplinary action and techniques such as installing surveillance cameras in computer labs and school libraries, along with using detention, suspension, exclusion, expulsion or banning them from school internet web access for the rest of the school year for those who refuse to follow school policies on internet access and cell phone use.

Legal issues

In May 2006, Long Island, New York teenagers Shaun Harrison and Saverio Mondelli were charged with illegal computer access and attempted extortion of MySpace, after both had allegedly hacked into the site to steal the personal information of MySpace users before threatening to share the secrets of how they broke into the website unless MySpace paid them $150,000. Both teens were arrested by undercover Los Angeles police detectives posing as MySpace employees.[88]

In April 2007, police in County Durham, United Kingdom, arrested a 17-year-old girl on charges of criminal damage following a party advertised on MySpace, held at her parents' house without their consent. Over 200 teenagers came to the party from across the country, causing £20,000 of damage, such as cigarette butts, urine on clothing, and writing on the walls. The girl's parents, who were away at the time, had to move out of the house.[89][90]

YouTube

YouTube first appeared on the web in early 2005, and it quickly gained popularity on MySpace due to MySpace users' ability to embed YouTube videos in their MySpace profiles. Realizing the competitive threat to the new MySpace Videos service, MySpace banned embedded YouTube videos from its user profiles. MySpace users widely protested the ban, prompting MySpace to lift the ban shortly thereafter. But since then, links from each embedded video on MySpace to the home pages of the video on YouTube have been blocked making it more difficult to find the same videos on YouTube's website.[91]

Since then YouTube has become one of the fastest-growing websites on the World Wide Web,[92] outgrowing MySpace's reach according to Alexa Internet.[93] In July 2006 several news organizations reported that YouTube had overtaken MySpace.[94] In a September 2006 investor meeting, News Corp. COO Peter Chernin claimed that virtually all modern Web applications (naming YouTube, Flickr, Blogger, Google and Photobucket) were really just "driven off the back of MySpace" and that "we ought to be able to match them if not exceed them."[95]

Friendster

03.34 with 0 komentar »

Friendster is an Internet social network service. The Friendster site was founded in Mountain View, California, United States by Jonathan Abrams in March 2002[1] and is privately owned. Friendster is based on the Circle of Friends and Web of Friends techniques for networking individuals in virtual communities and demonstrates the small world phenomenon. It currently has more than 70 million members worldwide[2] and is mostly used in Asia [3][4]. Based on Alexa, Friendster ranked 2nd most visited website in the Philippines and third party friendster-layouts.com, 16th. [5] It is estimated that nearly 90 percent of internet users in the Philippines have Friendster accounts. [6] David Jones, vice president for global marketing of Friendster, said that "the biggest percentage of users is from the Philippines, clocking in with 39 percent of the site's traffic." [7]


History

Google offered $30 million to buy Friendster in 2003. Friendster, however, refused the offer.

Friendster was funded by Kleiner Perkins Caufield & Byers and Benchmark Capital in October 2003 with a reported valuation of $53 million.

In April 2004, Abrams was removed as Chief Executive Officer and Tim Koogle took over as interim CEO. Koogle previously served as President and CEO at Yahoo!. Koogle was replaced by Scott Sassa in June 2004. left in May 2005 and was replaced by Taek Kwon. Taek Kwon was succeeded by Kent Lindstrom.

Patent

Based on a June 16, 2003 application, Friendster was awarded a patent in 2006 for a method and apparatus for calculating, displaying and acting upon relationships in a social network. Dubbed the Web of Friends because the method combines the Circle of Friends with the Web of Contacts, the system collects descriptive data about various individuals and allows those individuals to indicate other individuals with whom they have a personal relationship. The descriptive data and the relationship data are integrated and processed to reveal the series of social relationships connecting any two individuals within a social network. The pathways connecting any two individuals can be displayed. Further, the social network itself can be displayed to any number of degrees of separation. A user of the system can determine the optimal relationship path (i.e., contact pathway) to reach desired individuals. A communications tool allows individuals in the system to be introduced (or introduce themselves) and initiate direct communication.

Based on a June 27, 2008 application, Friendster, the 7th largest website in the world and top social network in Asia, announced that its users in Singapore, Malaysia, Indonesia and the Philippines will soon be able to subscribe to Friendster Text Alerts. When launched, Users are required to register the use of Friendster Text Alerts by entering their mobile number details and selecting which mobile text alerts they wish to receive on their Friendster settings page. Users will then be able to receive text message alerts for friend requests, new messages, comments, bulletins and more or when such activity takes place within their network of friends on Friendster, they will receive an SMS text message on their mobile phone. Users will also be able to respond, share and communicate on Friendster by sending a text message to Friendster to update content on their profile, send messages, and reply to friend requests. This service is not chargeable, but users are still subject to text messaging usage fees of their telephone and wireless service provider. Although no specific dates have been given yet to launch Friendster Text Alerts but it's understood it could happen in the coming weeks.

In other languages

Friendster's Traditional Chinese, Simplified Chinese, Japanese, Korean, Spanish, Indonesian, Vietnamese, Malay, and Thai (beta) sites exist as part of its main. [1] A link in the site's upper right corner toggles between English to the other languages mentioned above.[8]


hipHOP

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Hip hop music is a genre of music typically consisting of a rhythmic style of speaking called rap over backing beats. Hip hop music is part of hip hop culture, which began in New York City in the 1970s, predominantly among African Americans and Latinos (two other elements are b-boying (also known as breakdancing) and graffiti). [1] The term rap is sometimes used synonymously with hip hop music, though it originally referred only to rapping itself.

Rapping, also referred to as MCing or emceeing, is a vocal style in which the performer speaks rhythmically and in rhyme, generally to a beat. Beats are traditionally sampled from portions of other songs by a DJ, though synthesizers, drum machines, and live bands are also used, especially in newer music. Rappers may perform poetry which they have written ahead of time, or improvise rhymes on the spot. Though rap is usually an integral component of hip hop music, DJs sometimes perform and record alone, and many instrumental acts are also defined as hip hop.

Hip hop arose in New York City when DJs began isolating the percussion break from funk or disco songs for audiences to dance to. The role of the MC was originally to introduce the DJ and the music, and to keep the audience excited. The MC would speak between songs, giving exhortations to dance, greetings to audience members, jokes and anecdotes. Eventually, this practice became more stylized, and came to be known as rapping. By 1979, hip hop had become a commercially recorded music genre, and began to enter the American mainstream. It also began its spread across the world. In the 1990s, a form called gangsta rap became a major part of American music, causing significant controversy over lyrics which were perceived by some as promoting violence, promiscuity, drug use and misogyny. Nevertheless, by the beginning of the 2000s, hip hop became a staple of popular music charts and is now performed in widely varying styles around the world.


Roots of hip hop

Main article: Origins of hip hop

The roots of hip hop are found in African American and West African music. The griots of West Africa are a group of traveling singers and poets, whose musical style is reminiscent of hiphop. Within New York City, griot-like performances of poetry and music by artists such as The Last Poets and Jalal Mansur Nuriddin had a great impact on the post-civil rights era culture of the 1960s and 1970s. Hip hop arose during the 1970s when block parties became common in New York City, especially the Bronx. Block parties were usually accompanied by music, especially funk and soul music. The early DJs at block parties began isolating the percussion breaks to hit songs, realizing that these were the most dance-able and entertaining parts; this technique was then common in Jamaica and had spread via the substantial Jamaican immigrant community in New York City, especially the "godfather" of hip hop, DJ Kool Herc.

Dub had arisen in Jamaica due to the influence of American sailors and radio stations playing R&B. Large sound systems were set up to accommodate poor Jamaicans, who couldn't afford to buy records, and dub developed at the sound systems (refers to both the system and the parties that evolved around them). Herc was one of the most popular DJs in early 70s New York, and he quickly switched from using reggae records to funk, rock and, later, disco, since the New York audience did not particularly like reggae. Because the percussive breaks were generally short, Herc and other DJs began extending them using an audio mixer and two records. Mixing and scratching techniques eventually developed along with the breaks. (The same techniques contributed to the popularization of remixes.) Such looping, sampling and remixing of another's music, usually without the original artist's knowledge or consent, can be seen as an evolution of Jamaican Dub music, and would become a hallmark of the hiphop style.

Later DJs such as along with a basic chorus to allow the performer to gather his thoughts (such as "one, two, three, y'all, to the beat, y'all").

Later, the MCs grew more varied in their vocal and rhythmic approach, incorporating brief rhymes, often with a sexual or scatological theme, in an effort at differentiating themselves and entertaining the audience. These early raps incorporated similar rhyming lyrics from African American culture, such as the dozens. While Kool Herc & the Herculoids were the first hip hoppers to gain major fame in New York, more MC teams quickly sprouted up. Frequently, these were collaborations between former gang members, such as Afrikaa Bambaataa's Universal Zulu Nation (now a large, international organization). Melle Mel, a rapper/lyricist with The Furious Five is often credited with being the first rap lyricist to call himself an "MC."[2] During the early 1970s, breakdancing arose during block parties, as b-boys and b-girls got in front of the audience to dance in a distinctive, frenetic style. The style was documented for release to a world wide audience for the first time in Beat Street.

Although there were many early MCs that recorded solo projects of note, such as DJ Hollywood, Kurtis Blow and Spoonie Gee, real notoriety didn't appear until later with the rise of soloists with big stage presence and drama, such as LL Cool J. Most early hip hop was dominated by groups where collaboration among the members was integral to the show.[3]

Origin of term

Coinage of the term hip hop is often credited to Keith Cowboy, a rapper with Grandmaster Flash & the Furious Five. Though Lovebug Starski, Keith Cowboy, and DJ Hollywood used the term when the music was still known as disco rap, it is believed that Cowboy created the term while teasing a friend who had just joined the U.S. Army, by scat singing the words "hip/hop/hip/hop" in a way that mimicked the rhythmic cadence of marching soldiers.[4] Cowboy later worked the "hip hop" cadence into a part of his stage performance, which was quickly copied by other artists; for example the opening of the song "Rapper's Delight" by The Sugarhill Gang.[4] Former Black Spades gang member Afrika Bambaataa is credited with first using the term to describe the subculture that hip hop music belongs to, although it is also suggested that the term was originally derisively used against the new type of music.[5]

Context

The reasons for the rise of hip hop are found in the changing urban culture within the United States during the 1970s. Perhaps most important was the low cost involved in getting started: the equipment was relatively inexpensive, and virtually anyone could MC along with the popular beats of the day. MCs could be creative, pairing nonsense rhymes and teasing friends and enemies alike in the style of Jamaican toasting at blues parties or playing the dozens in an exchange of wit. MCs would play at block parties, with no expectation of recording, in the way of folk music. The skills necessary to create hip hop music were passed informally from musician to musician, rather than being taught in expensive music lessons.

Another reason for hip hop's rise was the decline of disco, funk and rock in the mid- to late 70s. Disco arose among black and gay male clubs in America, and quickly spread to Europe, where it grew increasingly sunny, bright and poppy. Once disco broke into the mainstream in the United States, and was thus appropriated, its original fans and many other listeners rejected it as pre-packaged and soulless. While many remember the white teens shouting "disco sucks" at every available opportunity, often in racist and homophobic contexts, inner-city blacks were similarly rejecting disco and disco-fied rock, soul and funk (which was virtually everything on the radio at the time).

If disco had anything redeemable for urban audiences, however, it was the strong, eminently danceable beats, and hip hop rose to take advantage of the beats while providing a musical outlet for the masses that hated disco. Disco-inflected music (though comparatively little actual disco) was one of the most popular sources of beats in the first ten or twelve years of hiphop's existence. In Washington DC, go go also emerged as a reaction against disco, and eventually mixed with hip hop during the early 1980s, while electronic music did the same, developing as house music in Chicago and techno music in Detroit.

Along with the low expense and the demise of other forms of popular music, social and political events further accelerated the rise of hip hop. In 1959, the Cross-Bronx Expressway was built through the heart of the Bronx, displacing many of the middle-class white communities and causing widespread unemployment among the remaining blacks as stores and factories fled the area. By the 1970s, poverty was rampant. When a 15,000+ apartment Co-op City was built at the northern edge of the Bronx in 1968, the last of the middle-class fled the area and the area's black and Latino gangs began to grow in power.

Stylistic diversification

Pete DJ Jones, Eddie Cheeba, DJ Hollywood and Love Bug Starski were disco-flavored early hip hop DJs. Others hip hop musicians focused on rapid-fire rhymes and more complex rhythmic schemes. Afrika Bambaataa, Paul Winley, Grandmaster Flash and Bobby Robinson were members of this group. During the transition into the early 1980s, many felt that hip hop was a novelty fad that would soon die out. This was to become a constant accusation for at least the next fifteen years.

The first hip hop recording was probably the New Jersey-based Sugar Hill Gang's Rapper's Delight in 1979[6]. By the 1980s, all the major elements and techniques of the genre were in place. Though not yet mainstream, hip hop was by now well known among African Americans, even outside of New York City; it could be found in cities as diverse as Los Angeles, Washington, DC, Baltimore, Dallas, Kansas City, San Antonio, TX,Miami, Seattle, St. Louis, New Orleans, and Houston.

Despite the genre's spreading popularity, Philadelphia was, for many years, the only city whose contributions to hip hop were valued as greatly as New York City's by fans and critics. Hip hop music was popular there at least as far back as the late 1970s (the first Philadelphia hip hop record was "Rhythm Talk", by Jocko Henderson in 1979), and the New York Times dubbed Philadelphia the "Graffiti Capital of the World" in 1971. A Philadelphia-area radio DJ, Lady B, was the first female solo hip hop artist to record music ("To the Beat Y'All", 1980). Later Schoolly D, another Philadelphia-based artist, helped invent what became known as gangsta rap.

1980s

Main articles: Old school hip hop and New school hip hop

The 1980s saw intense diversification of hip hop, which developed into a more complex form. As technology evolved so did the practice of looping break into breakbeats; the emergence of samplers and sequencers allowed the beats to be manipulated with greater precision and granularity and recombined in more complex new ways than was possible with vinyl alone. In 1984, Marley Marl accidentally caught a drum machine snare hit in the sampler; this innovation was vital in the development of electro and other later types of hip hop. In 1989, DJ Mark James under the moniker "45 King", released "The 900 Number", a breakbeat track created by synchronizing samplers and vinyl.[3]

The content evolved as well. The simple tales of 1970s MCs were replaced by highly metaphoric lyrics rapping over complex, multi-layered beats. Some rappers even became mainstream pop performers, including Kurtis Blow, whose appearance in a Sprite commercial made him the first hip hop musician to be considered mainstream enough to represent a major product, but also the first to be accused by the hip hop audience of selling out. Another popular performer among mainstream audiences was LL Cool J, who was a success from the release of his first LP, Radio.

Hip hop was almost entirely unknown outside of the United States prior to the 1980s. During that decade, it began its spread to every inhabited continent and became a part of the music scene in dozens of countries. In the early part of the decade, breakdancing became the first aspect of hip hop culture to reach Germany, Japan and South Africa, where the crew Black Noise established the practice before beginning to rap later in the decade. Meanwhile, recorded hip hop was released in France (Dee Nasty's 1984 Paname City Rappin') and the Philippines (Dyords Javier's "Na Onseng Delight" and Vincent Dafalong's "Nunal"). In Puerto Rico, Vico C became the first Spanish rapper, and his recorded work was the beginning of what became known as reggaeton.

Politicization

Main article: Political hip hop

The first rap records (Fatback Band's King Tim III, Grandmaster Flash's Super Rappin and The Sugarhill Gang's Rapper's Delight) were actually recorded by live musicians in the studio, with the rappers adding their vocals later. This changed with DJ records such as Grandmaster Flash's Adventures on the Wheels of Steel (known for pioneering use of scratching, which was invented by Grandwizard Theodore in 1977) as well as electronic recordings such as Planet Rock by Afrika Bambaataa and Run DMC's very basic, all electronic Sucker MC's and Peter Piper which contains genuine cutting by Run DMC member Jam Master Jay. These early innovators were based out of New York City, which remained the capital of Hiphop during the 1980s. This style became known as East Coast hip hop.

Grandmaster Flash & the Furious Five released a "message rap", called The Message, in 1982; this was one of the earliest examples of recorded hip hop with a socially aware tone.

In 1987, Public Enemy brought out their debut album (Yo! Bum Rush the Show) on Def Jam, and Boogie Down Productions followed up in 1988 with By All Means Necessary; both records pioneered a wave of hard-edged politicized performers. The late 1980s saw a flourishing of like-minded rappers on both coasts, and Public Enemy's It Takes a Nation of Millions to Hold Us Back became surprisingly successful, despite its militant and confrontational tone, appearing on both the club and rap charts, and peaking at #17 and #11, respectively. Aside from the lyrical innovations, Public Enemy's Terminator X (along with Eric B., of Eric B. & Rakim) pioneered new techniques in sampling that resulted in dense, multi-layered sonic collages.

Popularization

The mid-1980s saw a flourishing of the first hip hop artists to achieve mainstream success, such as Kurtis Blow (Kurtis Blow), LL Cool J (Radio) and especially Run-D.M.C. (Raising Hell), as well as influences in mainstream music, such as Blondie's Debbie Harry rapping in the first non-black hit to feature rapping, "Rapture". LL Cool J's Radio spawned a number of singles that entered the dance charts, peaking with "I Can Give You More" (#21). 1986 saw two hip hop acts in the Billboard Top Ten; Run-D.M.C.'s "Walk This Way" collaboration with Aerosmith, and the Beastie Boys "(You Gotta) Fight for Your Right (To Party!)". The pop success of both singles was unheard of for the time; "Walk This Way" has proved especially memorable for its early mixture of hip hop and rock (though it was not the first such mixture), and it peaked at an unheard of #4 on the pop charts. Also, the mid-1980s saw the rise of the first major black female group, Salt-N-Pepa, who hit the charts with singles like "The Show Stoppa" in 1985. Ice-T's seminal "6n' Da Mornin'" (1986) is one of the first nationally successful West Coast hip hop singles, and is often said to be the beginning of gangsta rap (along with Schoolly D, LL Cool J and N.W.A.).

Turntablism

Main article: Turntablism

While early hip hop arose through the decline of funk and disco while still employing their musicianship, there was the rise of artists who employed the use of the turntable as an instrument in itself. Hip Hop Turntablist DJs use turntable techniques such as beat mixing/matching, scratching, and beat juggling to create a base that can be rapped over. Turntablism is generally focused more on turntable technique and less on mixing. Each scratch of the turntable is considered unique due to the complex waveforms produced and employing digital sampling is considered an affront to a true Turntablist.[3]

Rise of gangsta rap

Main article: Gangsta rap

The first gangsta rap album to become a mainstream pop hit, selling more than 2.5 million copies, was N.W.A.'s Straight Outta Compton (1988). N.W.A.'s controversial subject matter, including drugs, violence and sex, helped popularize what became known as gangsta rap (said to have begun with Ice-T's "6N' Da Morning"). Specifically, the song "Fuck Tha Police" earned the foursome the enmity of law enforcement, resulting in a strongly-worded letter of discontent from the FBI. N.W.A.'s most lasting impact, however, was placing the West Coast on the hip hop map.

[edit] Diversification

Though women, whites and Latinos had long been a part of the hip hop scene, it was not until the 1980s that groups other than young African American males began creating popular, innovative and distinctive styles of hip hop music.

The first rap recording by a solo female was Philadelphia-based Lady B.'s "To the Beat, Y'All" (1980), while The Sequence became the first female group to record. It was, not, however, until Salt-N-Pepa in the middle of the decade that female performers gained mainstream success.

The first groups to mix hip hop and heavy metal included 1984's "Rock Box" (Run-D.M.C.) and "Rock Hard" (Beastie Boys). Later in the decade, Ice-T and Anthrax were among the most innovative mixers of thrash metal and hiphop. These fusions helped move hip hop into new audiences, and introduced it to legions of new fans in the States and abroad.

In Puerto Rico, Vico C became the first mainstream Spanish language rapper, and his recorded work was the beginning of what became known as reggaeton. Hip hop had always had a significant connection to the Latino community in New York City including the first Latin DJ DJ Disco Wiz, and hip hop soon spread amongst Latinos. In the late 1980s and early 1990s, most Latin rap came from the West Coast of the United States. In 1989, Cuban-American Mellow Man Ace became the first Latino artist to have a major bilingual single. Mellow Man, referred to as the "Godfather of Latin rap", brought mainstream attention to Spanglish rhyming with his 1989 platinum single "Mentirosa". In 1990, fellow West Coast artist Kid Frost further brought Latinos to the rap forefront with his single "La Raza." Cypress Hill, of which Mellow Man Ace was a member before going solo, would become the first Latino rap group to reach platinum status in 1991. Ecuadorian born rapper Gerardo received heavy rotation on video and radio for his single "Rico, Suave." As a result of the success of these artists, countries throughout Latin America such as Cuba, the Dominican Republic and Mexico created their own hip hop scenes.

While Run DMC laid the groundwork for East Coast rap, "Planet Rock" (Afrika Bambaataa) was one of the first electro tracks. Based on a sample from German rock group Kraftwerk (Trans-Europe Express), "Planet Rock" inspired countless groups, based in New Jersey, New York City and Detroit, among other places, to make electronic dance music (called electro) that strongly influenced techno and house music, and especially the burgeoning electro music scene in northern England, the Midlands and London.

"Planet Rock" influenced hip hop outside of New York as well, such as Latin hip hop (also Latin freestyle or freestyle) such as Expose and The Cover Girls, as well as Los Angeles-based electro hop performers like the World Class Wreckin' Cru and Egyptian Lover.

Nationalization & Internationalization

Main article: World hip hop

By the end of the 1970s, hip hop was known in most every major city in the country[citation needed], and had developed into numerous regional styles and variations. Outside of New York City, New Jersey and Philadelphia, where hip hop had long been well-established, the 1980s saw intense regional diversification.

The first Chicago hip hop record was the "Groovy Ghost Show" by Casper, released in 1980 and a distinctively Chicago sound began by 1982, with Caution and Plee Fresh. Chicago also saw the development of house music (a form of electronic dance music) in the early 1980s and this soon mixed with hip hop and began featuring rappers; this is called hip house, and gained some national popularity in the late 1980s and early 90s, though similar fusions from South Africa, Belgium and elsewhere became just as well-known into the 90s.

Los Angeles hardcore rappers (Ice-T) and electro hop artists (Egyptian Lover) began recording by 1983, though the first recorded West Coast rap was Disco Daddy and Captain Rapp's "Gigolo Rapp" in 1981. In Miami, audiences listened to Miami bass, a form of sultry and sexually explicit dance music with a heavy bass sound, which arose from Los Angeles electro; it frequently included rapping. In Washington D.C. a hip hop-influenced form of dance music called go go emerged and incorporated rapping and DJing.

Beginning in the early 1980s, hip hop culture began its spread across the world. By the end of the 1990s, popular hip hop was sold almost everywhere, and native performers were recording in most every country with a popular music industry[citation needed]. Elements of hip hop became fused with numerous styles of music, including ragga, cumbia and samba, for example. The Senegalese mbalax rhythm became a component of hip hop, while the United Kingdom and Belgium produced a variety of electronic music fusions of hip hop, most famously including British trip hop.

Hip hop also spread to countries like Greece, Spain and Cuba in the 1980s, led in Cuba by the self-exiled African American activist Nehanda Abiodun and aided by Fidel Castro's government. In Japan, graffiti art and breakdancing had been popular since the early part of the decade, but many of those active in the scene felt that the Japanese language was unsuited for rapping; nevertheless, by the beginning of the 1990s, a wave of rappers emerged, including Ito Seiko, Chikado Haruo, Tinnie Punx and Takagi Kan. The New Zealand hip hop scene began in earnest in the late 1980s, when Maori performers like Upper Hutt Posse and Dalvanius Prime began recording, gaining notoriety for lyrics that espoused tino rangatiratanga (Maori sovereignty).

Hip-hop has globalized into many cultures worldwide. We now find hip-hop in every corner of the globe, and like the South Bronx, each locale embodies a kind of globalism. Hip hop has emerged globally as an arts movement with the imperative to create something fresh by using technology, speech, and the body in new ways. The music and the art continue to embrace, even celebrate, its transnational dimensions while staying true to the local cultures to which it is rooted. Hip-hop's inspiration differs depending on each culture. Still, the one thing virtually all hip-hop artists worldwide have in common is that they acknowledge their debt to those Black and Latino kids in New York who launched this global movement in the first place.[7] As hip-hop is sometimes taken for granted by Americans, it is not so elsewhere, especially in the developing world, where it has come to represent the empowerment of the disenfranchised and a slice of the American dream. American hip-hop music has reached the cultural corridors of the globe and has been absorbed and reinvented around the world.[8]

1990s

In the 1990s, gangsta rap became mainstream, beginning in about 1992, with the release of Dr. Dre's The Chronic. This album established a style called G Funk, which soon came to dominate West Coast hiphop. Other artists such as 2pac who would start his rapping career in 1991, would dominate in the 90's (before being shot and killed in a drive by in 1996) becoming the highest selling rapper ever with over 75,000,000 albums sold world wide and played a major role in the east coast west coast rivalry having beefs with east coast rappers Notorious B.I.G. and Sean "Puffy" Combs (now known as Diddy) and bad boy records. Also The Notorious B.I.G. would rise to fame around the same time. Being from New York he brought the East Coast back into the game when the west coast mainly dominated rap, he play ed a major role in the east coast west coast feud durring the 90's and had beefs with Death row records and 2pac(an alum from California). In the decade, record labels based out of Atlanta, St. Louis and New Orleans gained fame for their local scenes. By the end of the decade, especially with the success of Eminem, known for his contravercial lyrics beggening in 1999 with his second studio album The Slim Shady LP, hip hop was an integral part of popular music, and many American pop songs had a major hiphop component, with artists like Eazy-E. The midwest also has received good achievment of fast rapps with artist like such as Bone Thugs-N-Harmony and also Twista

In the 90s and into the following decade, elements of hip hop continued to be assimilated into other genres of popular music; nu soul, for example, combined hip hop and soul music and produced some major stars in the middle of the decade, while in the Dominican Republic, a recording by Santi Y Sus Duendes and Lisa M became the first single of merenrap, a fusion of hiphop and merengue.

New York City experienced a heavy Jamaican hip hop influence during the 90s. This influence was brought on by cultural shifts particularly due to the heightened immigration of Jamaicans to New York City, and the American-born Jamaican youth who were coming of age during the 90s. Hip hop artists such as De La Soul and Black Star have both produced albums influenced by Jamaican roots.[1]

In Europe, Africa and Asia, hip hop began to move from an underground phenomenon to reach mainstream audiences. In South Africa, Poland, Germany, France, Italy and many other countries, hiphop stars rose to prominence and gradually began to incorporate influences from their own country, resulting in fusions like Tanzanian Bongo Flava.

By the end of the 90's Hip Hop (rap) music was one of the most popular types of music in the music world .

West Coast

Main article: West Coast hip hop

After N.W.A. broke up, Dr. Dre (a former member) released The Chronic (1992), which peaked at #1 on the R&B/hip hop chart and #3 on the pop chart and spawned a #2 pop single in "Nothin' But a 'G' Thang".. The Chronic took West Coast rap in a new direction, influenced strongly by P funk artists, melding the psychedelic funky beats with slowly drawled lyrics—this came to be known as G funk, and dominated mainstream hip hop for several years through a roster of artists on Death Row Records, including most popularly, Snoop Doggy Dogg, whose Doggystyle included "What's My Name" and "Gin and Juice", both Top Ten pop hits.

Though West Coast artists eclipsed New York, some East Coast rappers achieved success. New York became dominated in terms of sales by Puff Daddy (No Way Out), Mase (Harlem World) and other Bad Boy Records artists, in spite of often scathing criticism for a perceived over-reliance on sampling and a general watered-down sound, aimed directly for pop markets. Other New York based artists continued with a harder edged sound, achieving only limited popular success. Nas (Illmatic), Busta Rhymes (The Coming) and The Wu-Tang Clan (Enter the Wu-Tang (36 Chambers)), for example, received excellent reviews but generally mediocre or sporadic sales.

The sales rivalry between the East Coast and the West Coast eventually turned into a personal rivalry, aided in part by the music media. Many reporters were not aware that MC battles were an integral part of hip hop since its inception, and that, generally, little was meant by open taunts on albums and in performances.

Diversification of styles

Further information: List of hip hop genres

In the wake of declining sales following the deaths of both superstar artists, the sounds of hip hop were greatly diversified. Most important was the rise of Southern rap, starting with OutKast (ATLiens) and Goodie Mob (Soul Food), based out of Atlanta. Later, Master P (Ghetto D) built up an impressive roster of popular artists (the No Limit posse) based out of New Orleans and incorporating G funk and Miami bass influences, and distinctive regional sounds from St. Louis, Chicago, Washington D.C., Detroit (ghettotech) and others began to gain some popularity. Also in the 1990s, rapcore (a fusion of hip hop and heavy metal) became popular among mainstream audiences. Rage Against the Machine, Linkin Park and Limp Bizkit were among the most popular rapcore bands.

Though Caucasian rappers like the Beastie Boys (Paul's Boutique), Vanilla Ice (To the Extreme) and 3rd Bass (The Cactus Album) had had some popular success and/or critical acceptance from the hip hop community, Detroit-native Eminem's success, beginning in 1999 with the triple platinum The Slim Shady LP, came as a surprise to many. Like most successful hip hop artists of the time, Eminem came to be criticized for alleged glorification of violence, misogyny, and drug abuse, as well as homophobia and albums laced with constant profanity. According to Kanye West, "Everybody in hip-hop discriminates against gay people."[9] See murder music.

In South Africa, pioneering crew Black Noise began rapping in 1989, provoking a ban by the apartheid-era government, which lasted until 1993. Later, the country produced its own distinctive style in the house fusion kwela. Elsewhere in Africa, Senegalese mbalax fusions continued to grow in popularity, while Tanzanian Bongo Flava crews like X-Plastaz combined hiphop with taarab, filmi and other styles.

In Europe, hip hop was the domain of both ethnic nationals and immigrants. Germany, for example, produced the well-known Die Fantastischen Vier as well as several Turkish performers like the controversial Cartel, Kool Savaş, and Eko Fresh. Similarly, France has produced a number of native-born stars, such as IAM and the Breton crew Manau, though the most famous French rapper is probably the Senegalese-born MC Solaar. The Netherlands' most famous rappers are The Osdorp Posse, an all-white crew from Amsterdam, and The Postmen, from Cape Verde and Suriname. Italy found its own rappers, including Jovanotti and Articolo 31, grow nationally renowned, while the Polish scene began in earnest early in the decade with the rise of PM Cool Lee. In Romania, B.U.G. Mafia came out of Bucharest's Pantelimon neighborhood, and their brand of gangsta rap underlines the parallels between life in Romania's Communist-era apartment blocks and in the housing projects of America's ghettos. Israel's hip hop grew greatly in popularity at the end of the decade, with several stars emerging from both sides of the Palestinian (Tamer Nafer) and Jewish (Subliminal) divide; though some, like Mook E., preached peace and tolerance, others expressed nationalist and violent sentiments.

In Asia, mainstream stars rose to prominence in the Philippines, led by Michael V., Rap Asia, MC Lara and Lady Diane, and in Japan, where underground rappers had previously found a limited audience, and popular teen idols brought a style called J-rap to the top of the charts in the middle of the 90s.

Latinos had played an integral role in the early development of hip hop, and the style had spread to parts of Latin America, such as Cuba, early in its history. In Mexico, popular hip hop began with the success of Calo in the early '90s. Later in the decade, with Latin rap groups like Cypress Hill on the American charts, Mexican rap rock groups, such as Control Machete, rose to prominence in their native land. An annual Cuban hip hop concert held at Alamar in Havana helped to popularize Cuban hip hop, beginning in 1995. Hip hop grew steadily more popular in Cuba, due to official governmental support for musicians.

Though mainstream acceptance has become fairly limited to so-called commercial acts, some alternative hip hop musicians, with a socially aware or positive or optimistic tone, have achieved moderate mainstream success. De La Soul's Three Feet High and Rising, Gang Starr's No More Mr. Nice Guy and the Jungle Brothers' Straight Out the Jungle are usually considered the first albums in this genre, with jazz-based samples and lyrics (see jazz rap) strongly influenced by the Afrocentric messages of Bambaataa's Zulu Nation collective.[original research?] Later alternative artists like A Tribe Called Quest, Mos Def, and The Roots, also achieved some mainstream success, though the influence of jazz had grown less pronounced (with some exceptions, such as Guru's Jazzmatazz project).

Jazz rap went on to influence the development of trip hop in the United Kingdom, which fuses hip hop, jazz and electronic music; it is said[who?] to have been started by Massive Attack's Blue Lines (1991). Arrested Development also released their album 3 Years, 5 Months & 2 Days in the Life Of... in 1992, which included the hit single, "Tennessee." At the time, it was one of the best selling and most popular alternative rap albums. The success of Dr. Dre's The Chronic later that year, however, showed gangsta rap to be a more commercially viable form of hip hop.

2000s

In the year 2000, The Marshall Mathers LP by Eminem sold over ten million copies in the United States, and Nelly's debut LP, Country Grammar, sold over six million copies. The United States also saw the rise of alternative hip hop in the form of moderately popular performers like The Roots, Dilated Peoples and Mos Def, who achieved unheard-of success for their field.

As the decade progressed, hip hop has transformed from the more or less "old school" rhythmic rap to a more melodic hip hop that has the elements of jazz, classical, pop, reggae, and many other genres. Hip hop also gave birth to subgenres such as snap music and crunk. Hip hop influences also found their way into mainstream pop during this period as well.

Some countries, like Tanzania, maintained popular acts of their own in the early 2000s, though many others produced few homegrown stars, instead following American trends. Scandinavian, especially Danish and Swedish, performers became well known outside of their country, while hip hop continued its spread into new lands, including Russia, Japan, Philippines, Canada and China.

Primarily in Germany, gangsta rap has become popular among youths who like the violent and aggressive lyrics.[10] Some rappers openly or comically flirt with nazism, Bushido (born Anis Mohamed Youssef Ferchichi) raps "Salutiert, steht stramm, Ich bin der Leader wie A" (Salute, stand to attention, I am the leader like 'A') and Fler had a hit with the record Neue Deutsche Welle (New German Wave) complete with the title written in Third Reich style gothic print and advertised with an Adolf Hitler quote.[11] These references also spawned great controversy in Germany.[12][13]

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